What makes My 12 Journeys different from other growth platforms?
- Nick Smith
- Jul 17
- 2 min read
What makes My 12 Journeys different from other growth platforms?
Let’s be honest.
You’ve heard all the words before.
“Evidence-based.” “AI-powered.” “Customer-centric.” “Personalized growth platform.”
It’s the language of brochures and investor pitches. In most places, it’s a fresh coat of paint on the same old, soulless assembly line. A place where you are not a person, but a problem to be solved at scale. A data point in a journey of "customer orchestration."
It’s bullshit.
I’ve been on that assembly line. You probably have too. It’s the online course that forgets you exist after week two. The app that sends you automated, cheerful notifications that feel vaguely insulting. It’s the digital equivalent of eating nutrient paste. It might keep you alive, but it starves your soul.
The world does not need another platform. It needs more workshops.
A master craftsman’s workshop is different from a factory. A factory is about speed and uniformity. A workshop is about care and intention. In a workshop, the tools—no matter how advanced—are in service to the craft, not a replacement for it. The craftsman knows you.
They see the unique grain of the wood, the specific challenges of the material. They don't just follow a blueprint; they feel the work in their hands.
This is the difference.
You can read a list of features, or you can understand a philosophy. The philosophy here isn't about "AI-powered insights." It’s about using powerful tools to help a real human coach see your story more clearly. It isn't about an "evidence-based framework." It's about standing on a foundation of things that have been proven to actually help people heal.
It’s about care.
A word we’ve forgotten the meaning of. It comes from the Old English caru, which meant “sorrow, anxiety, grief.” To give care isn’t to provide a service. It’s to be willing to hold a piece of someone’s sorrow with them. It is an act of profound, shared humanity.
You cannot scale that on an assembly line.
But you can build a workshop where that is the central task. Where technology and real, trained human beings come together not to process you, but to see you. To know you. To provide a space where you can do the terrifying, beautiful work of becoming whole.
I don't give a damn about platforms. I care about things that work. I care about spaces that honor the human soul.
This is one of them.
Are you tired of the assembly line?
Follow me for more truth about the hard work of growth.
See the workshop for yourself. No jargon, just help. The link to My 12 Journeys is right here.
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